Like so many other suburban US kids, I grew up wearing a lot of clothes from Sears. However, I've spent the past decade avoiding the store because I don't like overly sexy or overly frumpy clothes, which seem to be the most prevalent options. I had long ago considered Sears to be out of my consideration set when shopping for myself, but seeing one top in a magazine helped me to discover that one of my favorite brands that I can't often afford, French Connection, has created a mass market collection.
UK Style by French Connection has some great pieces that are super affordable, and I will be venturing to Sears this week in hopes of scoring that bow blouse for $23.99 and a cute blazer for under $50!
Sadly, the Sears website is still terrible and all the product shots are blurry, but you get the idea. Has anyone else tried this brand yet? Am I getting my hopes up for nothing, or is it the best kept secret in mass market fashion?